Teaching News


Marketingseminar (MKT 720) - Seminar Topics - Fall 2017

General Information The seminar thesis is prerequisite for writing a diploma/master thesis at our chair. It primarily addresses master students but is also open to students in Business Informatics, in Mathematics as well as in...[more]


L'Oreal Brandstorm 2018

The Chair of Quantitative Marketing and Consumer Analytics is proud to introduce the "L'Oreal Brandstorm 2018”.  The seminar brand strategy involves the design and implementation of a marketing program to establish in a...[more]


Marketing in the Mannheim Master in Management

Please find in the file below below all relevant information about Marketing in the Mannheim Master in Management.[more]


Mannheim Master in Business Research (MMBR) - Marketing Track

The brand-new Mannheim Master in Business Research (MMBR) is a consecutive Master’s degree program, culminating in the academic degree Master of Science (M.Sc.). The MMBR Marketing track is a quantitatively oriented program with...[more]


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