Dr. Andreas Lanz

            Office:             L 5, 2 - 2. floor                                  

            Email:             andreas.lanz(at)uni-mannheim.de

            Phone:           +49 (0)621 - 181 - 1566        

            Visiting hours: by appointment




Andreas Lanz was born and raised in Zug, Switzerland. He holds a Masters Degree in Business Administration from the University of Zurich. During his studies, Andreas gained work experience in various industries including banking, recruiting, non-profit, sports and entertainment. After having earned a Master of Arts degree in Business Administration from the University of Zurich, Andreas joined the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim in September 2013 as a PhD student. His research interests lie primarily in understanding phenomena occurring in online social networks. In cooperation with SoundCloud, the world’s leading social sound platform, he is currently investigating the emergence of fame.


Current Project

Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl (2017), Climb or Jump – Status-Based Seeding in User-Generated Content Networks (revision invited by Journal of Marketing Research)