Research Highlights

17.06.2017

Marketing Science Conference 2017

39th Annual ISMS Marketing Science Conference (June 7 – 10, 2017) in Los Angeles[more]

01.06.2017

EMAC Conference in Groningen (Netherlands )

46th European Marketing Academy Conference (May 23-26, 2017) in Groningen, Netherlands [more]

26.10.2016

ACR 2016 - Association for Consumer Research Conference

Florian Stahl and Veronica Valli presented on the ACR 2016 - Association for Consumer Research Conference in Berlin a recent research paper about "The Effects of Framing Subscription Benefits as Price Discounts or Time...[more]

29.06.2016

13th Marketing Dynamics Conference 2016

Florian Stahl and Verena Schoenmueller presented two recent research papers at the 13th Marketing Dynamics Conference 2016 in Hamburg (Germany): Predicting Consumer-Based Brand Equity with Google Trends (in collaboration with...[more]

26.05.2016

Marketing Science Conference 2016

Florian Stahl and Andreas Lanz presented two recent research papers at Marketing Science Conference 2016 in Shanghai. Predicting Consumer-Based Brand Equity with Google Trends (in collaboration with Kusum Ailawadi and Marnik...[more]

09.06.2015

13th ZEW Conference on The Economics of Information and Communication Technologies 2015

Organizing an invited session about "digital marketing strategies and online social networks" at 13th ZEW Conference on The Economics of Information and Communication Technologies 2015. [more]

29.05.2015

2014 IJRM Best Paper Award

Florian Stahl and his co-authors Daniel Halbheer, Oded Koenigsberg and Donald R. Lehmann have been selected as the recipients of the IJRM Best Paper Award Winners for their article  "Choosing a Digital Content Strategy:...[more]

26.05.2015

Marketing Science Conference 2015

Research Talk about "The story behind the words: Looking beyond numerical ratings of reviews" by Dr. Verena Schoenmueller, Florian Stahl and Oded Netzer[more]

28.06.2014

Digital Content Strategies

The paper titled "Choosing a Digital Content Strategy: How Much Should be Free?" by Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann is published in International Journal of Research in Marketing,...[more]

15.08.2013

2012 H. Paul Root Award

Florian Stahl, Mark Heitmann, Donald R. Lehmann, & Scott A. Neslin have been selected as the recipients of the 2012 MSI/H. Paul Root Award for their article "The Impact of Brand Equity on Customer Acquisition,...[more]

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