01.06.2017

EMAC Conference in Groningen (Netherlands )

46th European Marketing Academy Conference (May 23-26, 2017) in Groningen, Netherlands

Florian Stahl, Verena Schoenmueller and Veronica Valli presented on the 46th EMAC European Marketing Academy Conference (May 23-26, 2017) in Groningen, Netherlands three papers

  1. The Pattern of Online Reviews

    • Authors: Verena Schoenmueller, Oded Netzer, Florian Stahl, University of Mannheim, Mannheim, Germany; Columbia University, New York

  2. Time Preferences for Online Subscriptions: The Impact of Framing, Benefits as Price Discounts or Bonus Time

    • Authors: Veronica Valli; Florian Stahl; Daniel Bartels

  3. The Compromise Effect In Post-Purchase Consumption Behavior: Evidences From Field Experiments
    • Authors: Veronica Valli; Florian Stahl; Elisa Montaguti

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