Information about Bachelors Thesis

The bachelors thesis should be a carefully argued scholarly paper of approximately 20 - 25 pages (max. 40 pages including all tables, figures and appendices). It should present an original argument that is carefully documented from mainly primary sources (95% of all used references should be research papers from leading marketing and management journals). The thesis must have a substantial research component and a strong focus on the main topic of the paper.

Possible Subject Areas for Bachelors Thesis

  • Advertising Budget Allocation
  • Branding and Brand Management
  • Consumer Behavior
  • Consumer Choice Models
  • Customer Switching Behavior and Loyalty
  • Digital Marketing Strategies
  • Pricing and Price Strategies
  • Social Media Metrics
  • Social Networks in Marketing

Download of guidelines: BachelorsThesisGuidelines.pdf


Selected Bachelors Theses of 2014:

 Selected Bachelors Theses of 2015:

  Selected Bachelors Theses of 2016:








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