Research Seminars & Conferences

The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim co-organizes the following research seminars and conferences:

Guests & Research Talks

Every semester, we invite recognized scholars from around the world to present their research on a wide variety of marketing topics. The Chair and Research Group in Quantitative Marketing and Consumer Analytics at the University of Mannheim hosted the following guests during their visit in Mannheim:

 


 

Hema Yoganarasimhan, Foster School of Business at the University of Washington, Seattle
Visit and Research Talk

Hema Yoganarasimhan, Assistant Professor at the Foster School of Business at the University of Washington, will visit us in Mannheim in fall 2017. Hema Yoganarasimhan will give a research talk about “tbd” in the Mannheim Marketing Research Seminar.

Michaela Draganska, Drexel LeBow College of Business
Visit and Research Talk

Michaela Draganska, Associate Professor of Marketing at Drexel University, will visit us in Mannheim on March 8, 2018. Michaela Draganska will give a research talk about “tbd” in the Mannheim Marketing Research Seminar.

Anja Lambrecht, London Business School
Visit and Research Talk

Anja Lambrecht, Associate Professor of Marketing at London Business School, will visit us in Mannheim on November 2, 2017. Anja Lambrecht will give a research talk about “tbd” in the Mannheim Marketing Research Seminar.

Robert P. Rooderkerk, Rotterdam School of Management, Erasmus University
Visit and Research Talk

Robert P. Rooderkerk, Assistant Professor at Rotterdam School of Management, Erasmus University, will visit us in Mannheim on October 26, 2017. Robert P. Rooderkerk will give a research talk about “The Effect of Congruency between Internal Categorization and Assortment Layout on Shopping Behavior” in the Mannheim Marketing Research Seminar.

Marc Fischer, University of Cologne
Visit and Research Talk

Marc Fischer, Professor of Marketing at University of Cologne, will visit us in Mannheim on October 12, 2017. Marc Fischer will give a research talk about “tbd” in the Mannheim Marketing Research Seminar.

Wes Hartmann, Stanford Graduate School of Business (California)
Visit and Conference Presentation

Wes Hartmann, Professor of Marketing Stanford Graduate School of Business, visited us in Mannheim from June 22 - 24, 2017. Wes Hartmann gave a research talk and conference presentation about “Information vs. Automation and the Implications for Dynamic Pricing” at the 15th ZEW Conference on the Economics of Information and Communication Technologies on June 23, 2017.

Brett Gordon, Kellogg School of Management (Evanston, IL)
Visit and Conference Presentation

Brett Gordon, Associate Professor of Marketing Kellogg School of Management, visited us in Mannheim from June 22 - 25, 2017. Brett Gordon gave a research talk and conference presentation about “A Comparison of Approaches to Advertising Measurement:’ Evidence from Big Field Experiments at Facebook” at the 15th ZEW Conference on the Economics of Information and Communication Technologies on June 23, 2017.

Peter Rossi , UCLA Anderson School of Management
Visit and Research Talk

Peter Rossi (UCLA Anderson School of Management), visited us in Mannheim on May 16 - 18, 2017. Peter Rossi gave a research talk about “The Value of Flexible Work: Evidence from Uber Drivers” in the Mannheim Marketing Research Seminar.

Daniel Bartels, The University of Chicago Booth School of Business
Visit and Research Talk

Daniel Bartels, Associate Professor of Marketing at the University of Chicago Booth School of Business, visited us in Mannheim on May 3 - 4, 2017. Daniel Bartels gave a research talk about “Anchors, Target Values, and Credit Card Payments” in the Mannheim Marketing Research Seminar on May 4, 2017

Cathy Yang, HEC Paris
Visit and Research Talk

Cathy Yang, Assistant Professor at the HEC Paris, will visit us in Mannheim from April 25 - 27, 2017. Cathy Yang will give a research talk about “Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments” in the Mannheim Marketing Research Seminar on April 26, 2017.

Joachim Vosgerau, Bocconi University
Visit and Research Talk

Joachim Vosgerau, Full Professor at Bocconi University, visited us in Mannheim on April 5 - 6, 2017. Joachim Vosgerau gave a research talk about “When and Why Randomized Response Techniques (Fail to) Elicit the Truth” in the Mannheim Marketing Research Seminar on April 6, 2017

P. K. Kannan, University of Maryland
Visit and Research Talk

P. K. Kannan, Dean's Chair in Marketing Science at University of Maryland, visited us in Mannheim on March 28 - 29, 2017. P. K. Kannan gave a research talk about “When and Why Randomized Response Techniques (Fail to) Elicit the Truth” in the Mannheim Marketing Research Seminar on March 29, 2017

Simone Wies, Goethe University Frankfurt
Visit and Research Talk

Simone Wies, Assistant Professor at Goethe University Frankfurt, will visit us in Mannheim on March 9, 2017. Simone Wies will give a research talk about “Beating the Going-Public Effect in Firm Innovation” in the Mannheim Marketing Research Seminar on March 9, 2017.

Raghuram Iyengar, The Wharton School, Philadelphia
Visit and Research Collaboration

Raghuram Iyengar, Associate Professor of Marketing at the Wharton School in Philadelphia, visited us in Mannheim from July 10 - 16, 2016.

Zsolt Katona, Haas School of Business at the University of California Berkley, Berkley (California)
Visit and Conference Presentation

Zsolt Katona, Associate Professor of Marketing at the Haas School of Business at the University of California Berkley, visited us in Mannheim from June 3 - 5, 2016. Zsolt Katona gave a research talk and conference presentation about “Real or Fake: Managing User Authenticity in Ad Auctions” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on June 4, 2016.

Stephan Seiler, Graduate School of Business, Stanford University (California)
Visit and Conference Presentation

Stephan Seiler, Associate Professor of Marketing at the Graduate School of Business at Stanford University, will visit us in Mannheim from June 3 - 5, 2016. Thomas Zsolt Katona will give a research talk and conference presentation about “The Impact of Earned Media on Demand: Evidence from a Natural Experiment” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on June 4, 2016.

Peter Ebbes, HEC Paris, France
Visit and Research Talk

Peter Ebbes, Associate Professor of Marketing at HEC Paris, will visit us in Mannheim from June 3 - 5, 2016. Peter Ebbes will give a research talk and conference presentation about “Beyond the Target Customer: Social Effects of CRM Campaigns” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on June 4, 2016.

Barak Libai, IDC Herzliya - Arison School of Business, Herzliya, Israel
Visit and Conference Presentation

Barak Libai, Professor of Marketing at IDC Herzliya - Arison School of Business, will visit us in Mannheim from June 2 - 5, 2016. Barak Libai will give a research talk and conference presentation about “The Growth and Popularity of Digital Goods: Evidence from Freeware Markets” at the 14th ZEW Conference on the Economics of Information and Communication Technologies on June 4, 2016.

 

Thomas Reutterer, Vienna University of Economics and Business, Vienna, Austria
Visit and Research Talk

Thomas Reutterer, Professor of Marketing at the Vienna University of Economics and Business, visited us in Mannheim on May 12, 2016. Thomas Reutterer gave a research talk in the Mannheim Marketing Research Seminar on May 12, 2016.

 

Harikesh S. Nair, Stanford University, Stanford (California)
Visit and Research Talk

Harikesh S. Nair, Professor of Marketing at the Graduate School of Business at Stanford University, visit us in Mannheim from March 1 - 3, 2016. Harikesh S. Nair gave a research talk about “Does Advertising Serve as a Signal? - Evidence from Field Experiments in Mobile Search” in the Mannheim Marketing Research Seminar on March 2, 2015.

 

Peter P. Zubcsek, Warrington College of Business at the University of Florida
Visit and Research Talk

Peter P. Zubcsek, Assistant Professor at the Warrington College of Business at the University of Florida, visited us in Mannheim from November 24 - 25, 2015. Peter Pal Zubcsek gave a research talk about ''Homophily AND Influence: Pricing to Harness Word-of-Mouth on Social Networks'' in the Mannheim Marketing Research Seminar on November 25, 2015.

Kamel Jedidi, Columbia Business School, New York City
Visit and Research Talk

Kamel Jedidi, John A. Howard Professor of Business at Columbia Business School, visited us in Mannheim from October 14 - 15, 2015. Kamel Jedidi gave a research talk about “Elimination-by-Aspects and Logit Models” in the Mannheim Marketing Research Seminar on October 15, 2015.

Martin Schreier, Vienna University of Economics and Business, Vienna, Austria
Visit and Research Talk

Martin Schreier, Professor of Marketing at WU Vienna, visited us in Mannheim from September 16 - 18, 2015. Martin Schreier gave a research talk about “Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product” in the Mannheim Marketing Research Seminar on September 17, 2015.

Elisa Montaguti, University of Bologna, Italy
Visit and Research Talk

Elisa Montaguti, Associate Professor at the University of Bologna, visited us in Mannheim from September 23 - 25, 2015. Elisa Montaguti gave a research talk about “Can Marketing Campaigns Induce - Multichannel Buying and More Profitable Customers? A Field Experiment” in the Mannheim Marketing Research Seminar on September 24, 2015.

Jacob Goldenberg, IDC Herzliya - Arison School of Business, Herzliya, Israel
Visit and Research Talk

Jacob Goldenberg, Professor of Marketing at IDC Herzliya - Arison School of Business, visited us in Mannheim from May 25 - 26, 2015. Jacob Goldenberg gave a research talk about “I Feel the Earth Move Under My Feet: Earthquakes Effect on Behavior” in the Mannheim Marketing Research Seminar on May 25, 2015.

Daniel Shapira, Ben Gurion University, Be’er Scheva, Israel
Visit and Conference Talk

Daniel Shapira, Senior Lecturer at Ben Gurion University, visited us in Mannheim from June 9 - 13, 2015. Daniel Shapira gave a conference talk about Complex Systems in Marketing and the Emergence of Innovation Diffusion at the 13th ZEW Conference on the Economics of Information and Communication Technologies on June 12, 2015.

Peter Lenk, University of Michigan, Ann Arbor (Michigan)
Visit and Research Talk

Peter Lenk, Michael R. and Mary Kay Hallman Fellow Professor of Technology, Operations and Marketing at Stephen M. Ross School of Business at the University of Michigan, visited us in Mannheim from May 12 - 14, 2015. Peter Lenk gave a research talk about "The Right Metric for the Right Decision, Manager, Firm, and Industry: Correcting for Endogenous Selection Effects" in the Mannheim Marketing Research Seminar on May 13, 2015.

Prasad Naik, University of California Davis, Davis (California)
Visit and Research Talk

Prasad Naik, Professor of Marketing at UC Davis, visited us in Mannheim from April 21 - 23, 2015. Prasad Naik is the co-founder of the annual international Marketing Dynamics Conference. Prasad Naik gave a research talk about "Understanding the Impact of Measurement Unreliability on Marketing Budget and Allocations" in the Mannheim Marketing Research Seminar on April 23, 2015.

Jean-Pierre Dubé, Chicago Booth School of Business, Chicago
Visit and Research Talk

Jean-Pierre Dubé, Sigmund E. Edelstone Professor of Marketing at The University of Chicago Booth School of Business, visited us in Mannheim from March 8 - 11, 2014. Jean-Pierre Dubé gave a research talk about “Self-Signaling and Pro-Social Behavior: A Cause Marketing Mobile Field Experiment” in the Mannheim Marketing Research Seminar on March 10, 2015.

Marnik Dekimpe, Tilburg University, Netherlands
Visit and Research Talk

Marnik Dekimpe, Professor of Marketing at Tilburg University, visited us in Mannheim from May 13 - 16, 2014. Marnik Dekimpe gave a research talk about “Innovation Success: The Overlooked Role of the Retailer” in the Mannheim Marketing Research Seminar on May 15, 2014.

Olivier Rubel, University of California Davis, Davis (California)
Visit and Research Talk

Olivier Rubel, Assistant Professor of Management at UC Davis, visited us in Mannheim from May 6 - 9, 2014. Olivier Rubel gave a research talk about “Managing Blood Donations by Marketing” in the Mannheim Marketing Research Seminar on May 8, 2014.

Peter Ebbes, HEC Paris, France
Visit and Research Talk

Peter Ebbes, Associate Professor of Marketing at HEC Paris, visited us in Mannheim from April 8 - 11, 2014. Peter Ebbes gave a research talk about “Subgraph Sampling Methods for Social Networks: The Good, the Bad, and the Ugly” in the Mannheim Marketing Research Seminar on April 10, 2014.

Ernst Osinga, Tilburg University, Netherlands
Visit and Research Talk

Ernst Osinga, Assistant Professor of Marketing at Tilburg University, visited us in Mannheim from March 18 - 21, 2014. Ernst Osinga gave a research talk about “Low Basket Prices or High Discounts: What Drives Consumer Store Choice?” in the Mannheim Marketing Research Seminar on March 20, 2014.

Oded Netzer, Columbia Business School, New York City
Visit and Research Talk

Oded Netzer, Associate Professor of Business at Columbia Business School, visited us in Mannheim from November 24 - 27, 2013. Oded Netzer gave a research talk about “Using Social Network Data to Identify Job Seeking Behavior” in the Mannheim Marketing Research Seminar on November 26, 2013.

Renana Peres, The Hebrew University, Jerusalem, Israel
Visit and Research Talk

Renana Peres, Professor at The Hebrew University, visited us in Mannheim from October 8 - 11, 2013. Renana Peres gave a research talk about “A Word on Word of Mouth on Movies” in the Mannheim Marketing Research Seminar on October 10, 2015.